Mgr. Anna Shavit, Ph.D.

Anna Shavit, Ph.D., is a political scientist at the Department of Marketing Communication and Public Relations, Institute of Communication Studies and Journalism, where she also serves as Deputy Director for Research.

Her academic and teaching activities have long focused on political marketing, government communication, and political leadership. Her research interests include the professionalization of electoral campaigns, the role of political consultants, political branding, relationships between political leaders and citizens, and the transformation of contemporary democracies. She has taught these subjects for many years, combining theoretical approaches with insights from empirical research and her own professional experience.

Her current research also focuses extensively on political consulting, particularly the professional roles, values, and working practices of political consultants, as well as the position of political leaders in contemporary democracies.

political marketing

political parties and leadership

political management

government communications

backsliding democracy

Monographs

• Koudelková P., Moravcová H., Ježková T., Klásková M., Shavit A., Klabíková Rábová T., Schneiderová S., Oukropec J., Hejlová D., Konrádová M., Halada J., Dolejšová P., & Janouch F. (2026). Digitální marketing v nové éře regulace. Grada.

Chapters in monographs

• Shavit A., Rosenfeldová J., & Pečenková M. (2019). National reports: Czech Republic. 2019 European Elections campaign (pp. 77-83).
• Matušková A. (2012). Politický marketing: kořeny disciplíny. Teorie a metody politického marketingu (pp. 9-27).
• Shavit A., & Konrádová M. (2021). Government Communication in Kafka COVID Time. The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (pp. nestránkováno).
• Shavit A., Konrádová M., Raycheva L., Tomov M., Velinova N., Vicenova R., & Plenta P. (2022). Between Euroscepticism and Euro-optimism in Newer EU Member States. The 2019 European Electoral Campaign (pp. 321-345).
• Shavit A., Konrádová M., & Koudelková P. (2024). Practitioner Reflections on Managing Political Parties in the Czech Republic. Political Management in Practice: Lessons from around the Globe (pp. 202-216).
• Shavit A., & Konrádová M. (2024). Czech Republic. Europe Votes: Party Campaigning in European Parliamentary Elections 1979-2019 (pp. 136-148).
• Shavit A., & Konrádová M. (2025). The Unfortunate Metamorphosis of Andrej Babiš: From Moderate Liberalism to Failed Machiavellian Pragmatism. Machiavelli, Marketing and Management: Revisited (pp. 13-27).
• Shavit A., & Konrádová M. (2025). Use of Analytics in Political Marketing: Data-Driven Campaigns, Theory and Examples. The Sage Handbook of Political Marketing (pp. 280-300).
• Jirák J., & Shavit A. (2017). The Role of Political Advertising in the Czech Republic. Routledge Handbook of Political Advertising (pp. 113-122).
• Gregor M., & Matušková A. (2014). The presidential election in the Czech Republic : a case study of Karel Schwarzenberg's campaign strategy. Political Marketing : Principles and Applications (pp. 191-193).
• Němcová Tejkalová A., Shavit A., Turková K., Macková V., & Stremlau N. (2026). Attempting to fight disinformation without jeopardizing media and speech freedom: A comparative analysis of eight European countries. Threats, disinformation, and regulations in the European digital environment: The inseparable issues (pp. 65-86).
• Soukeník Š., Gregor M., & Matušková A. (2017). Lobbying in the Czech Republic - lack of regulations, professionalism and understanding of the discipline. Lobbying in Europe : Public Affairs and the Lobbying Industry in 28 EU Countries (pp. 103-111).

Articles

• Shavit A., & Konrádová M. (2025). The Challenge for Political Personal Branding - The Democratic Leader Paradox. International Journal of Market Research, 67(2-3), 282-295. UT-WOS link
• Kasl Kollmannová D., & Matušková A. (2013). Public Affairs v České republice: Současný stav oboru. Politologický časopis, 20(4), 469-482.
• Kasl Kollmannová D., & Matušková A. (2014). Public affairs in the Czech Republic: an exploratory study of the current situation. Journal of Public Affairs, 14(1), 54-66.
• Gregor M., & Matušková A. (2014). Electoral Campaigns and Marketing Strategy : The Case Study of the Karel Schwarzenberg Campaign. Czech Journal of Social Sciences, Business and Economics, 3(4), 24-30.
• Konrádová M., Shavit A., Křovák J., & Štěpánová B. (2026). Institutional, Partisan, and Personal Communication: The X Platform Communication in the Czech Republic. Mediální studia, 20(1), 60-88.
• Křovák J., Konrádová M., & Shavit A. (2025). Andrej Babiš as a Populist Leader: Media Framing of the Czech Presidential Elections 2023. Civilia, 16(2), 13-39.
• Ihlen Ø., Valentini C., Davidson S., & Shavit A. (2020). Lobbying, the public interest, and democracy: Communication perspectives. Journal of Public Affairs, 20(2), 1-5. UT-WOS link

Contributions in the conference proceedings

• Matušková A., & Koudelková P. (2015). Přibližování politiky a business sféry: podobnosti, příležitosti a etické problémy (explorativní studie). Acta Moralia Tyrnaviensia V : Socálne idey a spravodlivosť (pp. 190-200).